Olympian Greg Rutherford and Beano reveal World Book Day collaboration
The Beano has partnered with Olympian Greg Rutherford to organize a series of free reading sessions for World Book Day.
The long jump gold medalist will lead a team of influential storytellers, including author and presenter Anna Whitehouse, who posts on social media as Mother Pukka.
They’ll read a bespoke Beano edition featuring what it describes as “the loudest comic in the world”, designed to help parents and children read aloud together – with hundreds of crashes, bangs, wallops and thwacks.
Titled Libraries Aloud, the campaign aims to encourage children to visit their local library for World Book Day, which falls on Thursday, March 3.
Rutherford, 35, said: “I love reading with my kids, and Beano is a great entry point for them to get into reading – it’s not just books, but comics too. form this magical world.
“It’s been an honor to be part of this campaign and I hope as many people as possible can pick up a Beano this week and enjoy reading it aloud at their local library.”
Mike Stirling, Creative Director of Beano Studios, said: “Children have had to be kept quiet in libraries for years, but many parents still believe that rule applies.
“We are delighted that Beano is celebrating the fun and noise that can be made in libraries this World Book Day and hope this will encourage many families to plan a visit to their local library very soon.”
A survey of 2,000 UK parents with children aged six and over, commissioned to coincide with the project, suggests that a quarter (26%) of young people have never visited a library in the UK.
This indicates that more than half of children (55%) admit to being put off by the idea of going to the library because they think they should be quiet.
Nine out of 10 children (95%) said making noise and talking about stories made reading more fun, according to the study.
The special comic is featured in this week’s Beano, which goes on sale Wednesday, March 2, with a reading by Rutherford also available online.