ENGN launches OOH campaign with India’s top athletes and Esha Deol
ENGN, a Mumbai-based athlete representation firm, launched an OOH campaign showcasing its lineup of top Indian female athletes and brand ambassador Esha Deol, representing the philosophy behind the brand.
The campaign will feature ENGN athletes, Olympic swimmer Maana Patel, Anisha Aswal, Nithyashree Ananda, Lakshmi GM, Shivani Soam and Anoli Shah.
The “I am my own ENGN” campaign reflects the philosophy of empowerment and self-confidence. ENGN’s Palisades are installed on Andheri Link Road and will be seen all over Mumbai at top OOH venues like Vile Parle & Breach Candy.
Megha Desai, co-founder, ENGNsaid, “ENGN was founded with the goal of empowering female athletes to perfect their sport, giving them access to the best training facilities, coaches, nutrition and anything else they might need. We are working to our mission for over a year now and we are very proud of the athletes we represent. “I am my own ENGN” embodies the brand’s core belief – one of strength, confidence, drive and courage which these girls not only display, but also inspire other young girls.
Commenting on the campaign, Esha Deol, Brand Ambassador, ENGN, said, “I already knew the athletes when I came on board the ENGN, but meeting them and getting to know them was a completely different experience. I’m just amazed by the hard work, determination and belief of these girls. These girls are the pride of our nation and it is an honor to share the setting with them.Being a sports fan myself, I hope to not only cheer these girls on, but also actively cheer them on.